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Getting Couples to Say Yes to a Destination Wedding!

Mexico is a top-rated location for Destination Weddings due to its warm weather, extensive coastline and a vast array of beautiful venues and resorts. However, with headlines that can make soon-to-be brides nervous, YesToMexico wants to help you troubleshoot questions and plan a seamless experience for your clients and their guests.

From safety concerns to endless logistics in an unfamiliar country, the key to working with newly engaged couples is educating them with the facts and letting them know that with the right plan, love can conquer all.

In addition to resorts in Mexico offering a plethora of resources, below are some initial tips you can offer to couples coming to you for help:

  1. Why a Destination Wedding in the First Place?: Affordability is usually #1! Did you know the average traditional wedding costs about $35,000? As it turns out, the dream of a Destination Wedding can easily become a reality; and a very practical one at that. The decision to choose a Destination Wedding has many advantages including lower costs, more quality time with family and friends and the opportunity to combine a vacation with a wedding celebration. It also helps couples to motivate friends and family located across the country to gather in an attractive location. Further, the challenges of scheduling the wedding date based on church or reception venue availability are eliminated.
  2. Seeing is Believing: Never should someone blindly believe the false hype about Mexico. The best way to get a couple over any hesitation is to tell them to visit the destination. Summer is the perfect time in advance of the busy winter wedding season for them to scout venues and experience all the country has to offer. Find a great deal and encourage them to take the plunge. Be aware that many resorts offer specific programs and special incentives for clients who want to schedule a scouting trip to visit one or more resorts before they make their final decision.
  3. Take Advantage of Group Amenities and Special Offers: Nearly every tour operator and resort have some type of wedding group amenities and value-added offers based on the number of passengers or rooms booked. These can be very lucrative for the bride and groom and will help them off-set their own wedding costs, making the decision to go with a Destination Wedding even more attractive.
  4. Eliminating Guest Guesswork: Many couples have concerns about their guests having a memorable and easy experience. To ensure low stress on everyone’s part, sell the services, coordination, and communication value you bring to the party. Once the bride knows that you are the filter and a point of expertise between her and all of her family and friends, the confidence level goes up exponentially. You can help through consistent communication with guest booking reports and by coordinating logistics in advance. For instance, take the extra steps to organize group transportation and VIP group check-in, which makes getting from the airport to the resort and check-in a breeze. The same goes for any pre-wedding events and activities.
  5. What About all the Seaweed?: The recent stories in the news surrounding sargassum may make couples worry about the beautiful beach they imagined is filled with smelly seaweed. However, sargassum does not impact every Mexico destination the same and is being proactively addressed. For example:
    • Sargassum is only an issue on Mexico’s Caribbean Coast. The Pacific Coast remains seaweed free.
    • Sargassum is not a year-round issue. Historically, it has only impacted the Caribbean Coast from roughly April – October.
    • Not all Caribbean Coast destinations are being impacted the same. Take time to do some homework to know how your destination wedding locale is currently being impacted. While conditions can vary day to day given that the seaweed is driven by the ocean tides, one online photo does not tell the whole story.
    • Rest assured that the industry response is strong. The Federal and State Government in Quintana Roo are working to address the issue, plus the private sector is very active in fighting sargassum. For example, resorts are using a variety of methods to control the sargassum both off-shore (barrier nets, boat pickup) and on the beach (daily tractor and staff pickup).
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