YesToMexico Agent Alert: Don’t Let Fear Win

With Spring Break around the corner it’s more important than ever – for you and your clients – to feel comfortable about upcoming travel to Mexico. While often our industry must overcome misleading media reports, yesterday the U.S. Embassy in Mexico City issued a “security alert” that will only raise additional unfounded concern. The alert

Finally, a Solution to the Safety Perception Issue for Mexico

When it comes to safety and security in Mexico, travelers’ perceptions often don’t match reality. That’s an issue that YesToMexico, a U.S.-based nonprofit organization that launched in November 2018, aims to resolve. “Sitting idle as portrayals cast a false sense of fear among current and future visitors to Mexico is no longer an option,” said

YesToMexico Seeks to Promote Mexico Travel Safety

A new organization is seeking to balance the narrative in the consumer media surrounding travel safety in Mexico. YesToMexico, a U.S.-based nonprofit, is comprised of a five-member board who all have strong experience in the travel industry and, specifically, travel to Mexico. Travel Agent spoke with two of the board members, Tom Brussow, president of Sunsational Beach Vacations, and Shawn Warmstein, vice president

Returning Los Cabos from a Place Where Bodies ‘Are Hung over Bridges’ to a Beachside Paradise

After a few violent incidents involving tourists, Los Cabos Tourism Board hired Ogilvy to promote its five-point safety plan and change the narrative. Company: Los Cabos Tourism Board Campaign: Los Cabos Crisis Management Work Agency Mix: Ogilvy (PR, media relations) Duration: August 2017 – present Budget: In the six-figures Los Cabos, a Mexican municipality popular with tourists, made national headlines

YesToMexico Launches to Highlight Traveler Safety South of the Border

Uniting travel industry voices around the issue of tourist safety, YesToMexico has been created with the intention of bringing balance to the current conversation about Mexico and its popular vacation destinations. The U.S.-based non-profit is comprised of a five-member Board who all have professional experience within the travel industry and visited the destination many times.